“Britons should buy value brands to cope with living cost crisis, says minister”

Yet another attempt by Tories to shift blame from this dreadful government! Many people have been buying cheapest possible brands for many years, as the only possible way of eking out inadequate social security payments or pensions. It’s deeply insulting to all of us to imply that it’s our fault for not being thrifty enough to manage to survive, or that we lack the knowledge to do so.

I’m lucky, in that my massively broke period was some years ago, but I will never forget the despair induced by fortnightly purchases of ASDA “value” frozen sausages at £2 for 40, walking a mile to save 15p on half a gallon of milk, or sitting in the cold dark because the electricity meter had run out and money didn’t come in to my bank account until the following morning. So please, no more attempts to load responsibility for inhuman living conditions onto those that this government has so dismally failed to offer any meaningful support.

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